# Willingness to Pay: SafeEx pricing case study

- Canonical HTML: https://growth.iangoh.com/sources/willingness-to-pay-safeex-pricing-case-study-willingnesstopay-com/
- Original source: https://www.willingnesstopay.com/case-studies/b2b-saas-packaging-pricing-redesign
- Domain: willingnesstopay.com
- Latest check: 2026-06-07
- Channels: Conversion, Pricing, Sales

## Cited GrowthDex tactics

- [SafeEx job-tier packaging before price increase](/growth-ideas/safeex-job-tier-packaging-before-price-increase/) - Package plans around buyer jobs and willingness-to-pay segments before asking the whole market to pay more.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)