DECIDE
Build a stack for your situation
Get a ranked shortlist matched to your product, stage, budget, and strongest channels.
Build my stackBrowse the paginated catalogue, compare channels, or build a ranked shortlist for your product, stage, and budget. Each tactic links cited evidence to a practical test plan.
Get a ranked shortlist matched to your product, stage, budget, and strongest channels.
Build my stackBrowse source-backed tactics by acquisition path, with channel context and source links.
Explore channelsCompare candidate channels against buyer evidence and a launchable experiment.
Open the playbookExplore the paginated index, with up to 100 source-backed tactics per page.
Browse all tacticsNeed operator context for a specific market? See Ian's advisory approach.