$1 deposit reservation funnel for launches
Replace email-only pre-launch funnels with a $1 deposit reservation page that converts superfans and predicts launch-day sales 20-30x more accurately.
Why this can grow a startup
Collecting a small monetary commitment filters out tire-kickers and identifies true buyers before you launch. LaunchBoom's framework, which has generated over $175M across hundreds of product launches, shows that $1 depositors convert at 20-30% on launch day compared to single-digit email list conversion. The deposit also creates a sunk-cost commitment that drives day-one funding momentum, which triggers platform algorithms and social proof loops.
Source-backed example
LaunchBoom (multiple clients)
Source-reported evidence
Source: launchboom.com
30x more
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: March 21, 2026
When to use it
Use this when Ads, Email is relevant to pre-launch and you can run a bounded test with a paid budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Ads and Email, using evidence from launchboom.com as context—not as a promised result.
- Record a baseline for: Cost per qualified conversion. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
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