Activation webinars for partially setup users
Invite users who have started setup but not finished the key activation steps into a targeted webinar that shows how to reach first value.
Why this can grow a startup
A good activation webinar is more than education. It is a timed intervention for users who have already shown intent but have not crossed the line into habit. That makes the audience warm, the teaching specific, and the call to action obvious. The live session also creates a forcing function for the team to explain the product around concrete activation steps instead of generic feature tours.
Source-backed example
Intercom built webinars around activation steps like getting the first message live and invited users based on patterns such as 'has done x, has not done y.' The company reported that customers who attended its webinars were more than six times as likely to activate as those who did not attend.
Source-reported evidence
Source: Intercom Blog · Browse Intercom Blog tactics
Webinar attendees were 6x more likely to activate
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 24, 2026
When to use it
Use this when Support, Education, Lifecycle is relevant to activation, education, retention and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Support and Education, using evidence from Intercom Blog as context—not as a promised result.
- Record a baseline for: Share of target users completing the product's first-value action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
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Apply this with an operator
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