Activation webinars for partially setup users
Invite users who have started setup but not finished the key activation steps into a targeted webinar that shows how to reach first value.
Why this can grow a startup
A good activation webinar is more than education. It is a timed intervention for users who have already shown intent but have not crossed the line into habit. That makes the audience warm, the teaching specific, and the call to action obvious. The live session also creates a forcing function for the team to explain the product around concrete activation steps instead of generic feature tours.
Company example
Intercom built webinars around activation steps like getting the first message live and invited users based on patterns such as 'has done x, has not done y.' The company reported that customers who attended its webinars were more than six times as likely to activate as those who did not attend.
Source and metric
Source: Intercom Blog · Browse Intercom Blog tactics
Webinar attendees were 6x more likely to activate
Source discovered: May 24, 2026
When to use it
Use this when Support, Education, Lifecycle is relevant to activation, education, retention and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Intercom Blog and identify what is directly supported.
- Choose one channel context: Support, Education, Lifecycle.
- Define the test around Webinar attendees were 6x more likely to activate.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Connect activation, customer value, retention, and referral into one measurable loop.