App Store source mix split between search, browse, and referrer

When to use it

Use this when App Store, Analytics, Attribution is relevant to attribution, channel mix, mobile analytics and you can run a bounded test with a free budget.

When not to use it

Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.

How to do it

1. Choose one target segment and define the exact next action this tactic should prompt.
2. Adapt the tactic to App Store and Analytics, using evidence from App Store Connect Analytics as context—not as a promised result.
3. Record a baseline for: Target users who complete the tactic’s intended next action. Set a guardrail that would make you pause the test.
4. Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
5. Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.