App Store source mix split between search, browse, and referrer
Break App Store acquisition into search, browse, app referrer, web referrer, and custom campaigns before moving spend or rewriting the listing.
Why this can grow a startup
A single install total hides which route is actually carrying the store. Apple lets teams see whether discovery came from search, browse, another app, the web, or a custom campaign. That matters because each source suggests a different next move. Search points to metadata and intent match. Browse points to merchandising. Referrers point to partner routes or owned distribution. The split turns App Store optimization from guesswork into route-specific work.
Company example
Apple's acquisition-source reporting shows how many users discover and download an app from App Store search, App Store browse, app referrer, web referrer, and custom marketing campaigns.
Source and metric
Source: App Store Connect Analytics · Browse App Store Connect Analytics tactics
Apple reports acquisition by App Store search, App Store browse, app referrer, web referrer, and custom marketing campaigns.
Source discovered: May 29, 2026
When to use it
Use this when App Store, Analytics, Attribution is relevant to attribution, channel mix, mobile analytics and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read App Store Connect Analytics and identify what is directly supported.
- Choose one channel context: App Store, Analytics, Attribution.
- Define the test around Apple reports acquisition by App Store search, App Store browse, app referrer, web referrer, and custom marketing campaigns..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.