Atlassian free listing external account and paid dependency clear
If a free listing still needs a separate paid account, make that dependency obvious on the page instead of forcing the buyer to discover it during setup.
Why this can grow a startup
A 'free' label attracts the wrong click when the useful part of the product is locked behind another subscription. Atlassian's approval rules are direct here: the app should provide some useful function as is, and any third-party account or payment dependency must be clear. That kind of clarity does not just protect approval. It keeps the install intent clean by filtering out buyers who are not actually eligible.
Source guidance
Atlassian's approval guidelines say a free listing must make any separate third-party account and any related payments or licensing clear, and in many cases such apps should be paid-via-vendor instead.
Source-reported evidence
Source: Atlassian Docs: App approval guidelines
Atlassian explicitly recommends paid-via-vendor for many apps that require a separate paid third-party account.
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
When to use it
Use this when Marketplace, Pricing, Conversion is relevant to pricing clarity, qualification, review readiness and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Marketplace and Pricing, using evidence from Atlassian Docs: App approval guidelines as context—not as a promised result.
- Record a baseline for: Qualified prospects who complete the intended paid action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
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Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.