Atlassian partner brand assets stay distinct from Atlassian
Keep your logo, colors, screenshots, and captions unmistakably yours, while using Marketplace media slots to explain the workflow instead of imitating Atlassian's brand.
Why this can grow a startup
Marketplace buyers use visual shortcuts. If the page looks like a blurred copy of Atlassian, it raises attribution and trust questions instead of answering them. Atlassian tells partners to look and sound like their own company, avoid unsubstantiated claims, and use screenshots plus captions to explain the app. The growth move is to treat every media slot as a teaching surface, not as decorative brand camouflage.
Company example
Atlassian's brand guidelines tell partners to make it clear they are third-party vendors, while the Marketplace presence guide requires highlight screenshots, cropped screenshots, and screenshot captions that explain what the buyer is seeing.
Source and metric
Source: Atlassian Docs: Building your presence on Marketplace
Atlassian provides three highlight slots, each with a screenshot, cropped screenshot, and caption, and tells partners to stay visually distinct from Atlassian.
When to use it
Use this when Marketplace, Brand, Conversion is relevant to brand trust, screenshots, positioning and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Atlassian Docs: Building your presence on Marketplace and identify what is directly supported.
- Choose one channel context: Marketplace, Brand, Conversion.
- Define the test around Atlassian provides three highlight slots, each with a screenshot, cropped screenshot, and caption, and tells partners to stay visually distinct from Atlassian..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose the first market, local proof, partners, and distribution sequence with operator context.