Brief blogger outreach with follow-up and low-hit-rate expectations
Seed the first search-facing proof with short personal emails to relevant bloggers, then follow up without pretending the hit rate will be high.
Why this can grow a startup
A young product rarely earns links by waiting. Manual outreach works because it puts the product in front of people already writing about the exact job or query you want to rank for. The trick is to keep the note short, show why the product improves their page, and accept that most people will ignore it. The links that do land matter more than the silence around them.
Source-backed example
Kapwing wrote that early links from Try Modern and FStoppers were important for SEO, and Julia Enthoven's takeaway was to send brief emails with clear calls to action, follow up, expect a low hit rate, and keep doing the manual work anyway.
Source-reported evidence
Source: Kapwing Company Blog · Browse Kapwing Company Blog tactics
Kapwing was still sending about 10 cold outreach emails per week seven months after launch because the few early links were so valuable
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 27, 2026
When to use it
Use this when SEO, Email, PR is relevant to 0-100, seo, launch and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to SEO and Email, using evidence from Kapwing Company Blog as context—not as a promised result.
- Record a baseline for: Qualified search visitors who complete the intended next action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
Explore the context
Did you launch this experiment?
Report a launch to help us understand which growth ideas founders put into practice.
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.
SOURCE HUB
More tactics from Kapwing Company Blog
Explore related GrowthDex examples and evidence connected to Kapwing Company Blog.
Open Kapwing Company Blog source hub