Canva app featured image shows the hero result
Use the featured image to show the before-and-after outcome or core action, not a tiny full-screen UI screenshot.
Why this can grow a startup
Canva uses the featured image across the listing modal and app panel, so the visual has to explain the app faster than the body copy can. Canva's own guidance pushes teams toward a focal point, minimal text, and a direct view of the hero function. That is useful because most app decisions inside Canva are made in passing. The image has to show the result, not simply prove that an interface exists.
Company example
Canva's featured-image guidance says the asset can be one or two images, should use a 2400 x 1800 canvas, keep text minimal, avoid showing the whole browser or full Canva UI, and highlight the app's hero feature instead.
Source and metric
Source: Canva Apps SDK Docs: Featured image guidelines
Featured images are limited to a maximum of 2 images and should be 2400 x 1800 pixels.
When to use it
Use this when Marketplaces, Design, Conversion is relevant to visual proof, featured image, app panel and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Canva Apps SDK Docs: Featured image guidelines and identify what is directly supported.
- Choose one channel context: Marketplaces, Design, Conversion.
- Define the test around Featured images are limited to a maximum of 2 images and should be 2400 x 1800 pixels..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.