Growth idea action plan
Competitor channel-cloning via Similarweb
Check which channels already drive the category, then copy the winning acquisition shape before you invent your own playbook.
Why this can grow a startup
Most early teams waste time testing channels that already lost for businesses like theirs. Looking at competitor traffic mix narrows the search fast. VEED used Similarweb to notice that online video editors were mostly fueled by search, which gave the team a practical starting point instead of a theory-heavy channel debate.
Key metric to watch
VEED found competing online video editors got more than 50% of traffic from search
Ian's take
From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.
Action plan
- Define one narrow startup segment where competitor channel-cloning via similarweb can create a measurable lift.
- Turn the tactic into one offer, page, campaign, or workflow for the SEO and Research channel.
- Use the evidence from veed.io to set the first version of the message, format, and audience.
- Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
- Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.
Source-backed example
VEED said other online video editors showed more than 50% of traffic from search in Similarweb, which pushed the team toward SEO-first acquisition.
Source: VEED Learn (veed.io)
GrowthDex source hub: VEED Learn
Last checked: May 24, 2026
Adjacent tactics in the same lane
If this page is close to your problem, these tactic pages usually belong in the same working set.
- Long-tail job-page cluster from proven demand same source · 1 shared channel · 1 shared stage
- Customer-source interviews before the channel bet 2 shared channels · 2 shared stages
- First 100 customer-name thank-you artifacts same source
- Search alert loop for demand you created 2 shared channels · 1 shared stage
Related GrowthDex essays
- The evidence is usually sitting on a page you already have SEO, operator-led distribution
Read GrowthDex essays
The Blog turns real growth tactics into plain-English case studies by niche, channel, and buying situation.
Why this is worth your time
GrowthDex starts with tactics that founders, marketers, and product teams have actually tried. Each essay turns the evidence into a practical move you can test without pretending one case study is a guarantee.
Ian Goh has helped grow consumer platforms across Southeast Asia, India, and MENA. His work includes scaling Tiki to 100M+ users, doubling BIGO's MENA revenue in 7 months, and increasing OYO's direct booking share across 6 Southeast Asian markets.
- Helped scale Tiki to 100M+ users.
- Doubled BIGO's MENA revenue in 7 months.
- Raised OYO's direct booking share by 50% across 6 Southeast Asian markets.
Want help turning this into a growth system?
If you want someone to pressure-test this against your real market, Ian works with founders on growth, market entry, and operator-led distribution.
Work with Ian on growth advisory