Creator-led RPM distribution blitz
Launch 30–50 micro-creators simultaneously on a pay-per-view (RPM) model instead of flat fees, then kill underperformers and scale winners into paid ads.
Why this can grow a startup
Paying per view instead of flat fees aligns creator incentives with actual reach, so you only pay for distribution that works. Launching many creators at once lets the algorithm — not you — pick winners, and even zero-follower accounts can hit viral reach because platforms reward content quality over account size. The key B2B insight is framing the product as a life upgrade native to how people scroll, not as enterprise software. Turning organic winners into paid ads compounds the ROI further.
Company example
Cluely (1B views across 300+ creators at under $1 CPM), Gamma (70M users at $0 CAC using B2B-to-consumer angle 'finish your homework in 30 seconds'), Tabs Chocolate (45 creators, scaled to exit). Documented by shoezXwako on r/SaaS who replicated the approach for a B2B AI tool.
Source and metric
Source: reddit.com · Browse reddit.com tactics
70M users
Source discovered: March 20, 2026
When to use it
Use this when TikTok, YouTube is relevant to 10K+ and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read reddit.com and identify what is directly supported.
- Choose one channel context: TikTok, YouTube.
- Define the test around 70M users.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Build creator and community systems around real incentives, trust, and repeat participation.