Discord App Directory install link before page polish
Configure the install link before polishing the App Directory page, because Discord removes the Add App button and directory eligibility when no install link exists.
Why this can grow a startup
A discovery page is only useful if it leads into a working install flow. Discord's application-resource docs say the Add App button only appears when an install link is configured, and choosing None makes the app ineligible for the App Directory. That is a strong reminder to treat install routing as the core conversion object. Better visuals and copy do not matter much if the page cannot hand the user into a clean install path the moment interest appears.
Company example
Discord's application resource docs say that if no install link is configured, the Add App button will not appear on the app profile or App Directory page and the app is not eligible for the App Directory.
Source and metric
Source: Discord Docs: Application Resource
Without an install link, the Add App button does not appear and the app is ineligible for the App Directory.
When to use it
Use this when Marketplaces, Conversion, Onboarding is relevant to discord, install flow, app directory and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Discord Docs: Application Resource and identify what is directly supported.
- Choose one channel context: Marketplaces, Conversion, Onboarding.
- Define the test around Without an install link, the Add App button does not appear and the app is ineligible for the App Directory..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.