Example data and instructions before template promotion
Do not feature a template until it includes believable example data and instructions where needed, because empty structures rarely convert strangers into active users.
Why this can grow a startup
A blank template asks the buyer to imagine the payoff. Example data and instructions do the opposite: they let the buyer understand the structure, see the intended workflow, and picture how to adapt it. That makes the first session less brittle and raises the odds that a featured slot produces real usage instead of curiosity clicks.
Source-backed example
Notion's featuring criteria explicitly ask whether a template has well-written example data and instructions where necessary before it gets surfaced more widely.
Source-reported evidence
Source: Notion Help Center · Browse Notion Help Center tactics
Example data and instructions are listed in Notion's build-quality criteria for Marketplace curation
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 27, 2026
When to use it
Use this when Marketplace, Product, Onboarding is relevant to activation, template quality, onboarding and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Marketplace and Product, using evidence from Notion Help Center as context—not as a promised result.
- Record a baseline for: Share of target users completing the product's first-value action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
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