Firefox Add-ons no-surprises copy before install
Write the listing so a user can tell what the add-on does and what data it sends before install, because Mozilla treats that plain disclosure as part of review and consent.
Why this can grow a startup
A lot of extension pages still read like teaser copy. Mozilla's policy is stricter and more useful. The listing should let users discern the add-on's function and any transmitted information before they install it. That matters commercially, not just legally. When the page makes the job and data flow obvious, the add-on feels safer, the permission prompt lands with context, and the install click asks for less faith. Teams that hide behind vague copy usually create the exact uncertainty that slows adoption.
Company example
Mozilla's Add-on Policies say users should be able to discern an add-on's functionality from the listing, and that the listing should include an easy-to-read description of what the add-on does and what information it transmits.
Source and metric
Source: Firefox Extension Workshop: Add-on Policies · Browse Firefox Extension Workshop: Add-on Policies tactics
Mozilla requires the AMO name and listing to make transmitted data and purpose clear under its No Surprises policy.
When to use it
Use this when Marketplaces, Brand, Conversion is relevant to browser extensions, firefox add-ons, privacy disclosure and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Firefox Extension Workshop: Add-on Policies and identify what is directly supported.
- Choose one channel context: Marketplaces, Brand, Conversion.
- Define the test around Mozilla requires the AMO name and listing to make transmitted data and purpose clear under its No Surprises policy..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.