Firefox approved-version rollback within 24 hours
Keep the previous approved AMO version rollback-ready, because Mozilla can push users back to it and Firefox checks for extension updates within roughly 24 hours by default.
Why this can grow a startup
A rollback path is more believable when the marketplace itself supports it. Mozilla's rollback flow gives extension teams a way to republish the previous approved version with a higher version number and move users back quickly when a bad release slips through. That changes the operating model. The previous approved build stops being dead history and becomes a live recovery asset. Teams that preserve that asset can take bigger product swings without letting one broken release damage trust for weeks.
Company example
Firefox Extension Workshop says AMO can roll back to the previous approved version, users update to that rolled-back version when Firefox next checks for updates, and Firefox checks by default within 24 hours.
Source and metric
Source: Firefox Extension Workshop: Version Rollback
Firefox users update to the rolled-back AMO version on the next extension update check, which is within 24 hours by default.
When to use it
Use this when Retention, Operations, Brand is relevant to browser extensions, firefox add-ons, rollback and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Firefox Extension Workshop: Version Rollback and identify what is directly supported.
- Choose one channel context: Retention, Operations, Brand.
- Define the test around Firefox users update to the rolled-back AMO version on the next extension update check, which is within 24 hours by default..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.