G2 profile link in every sales conversation
Use the review profile as a repeatable proof link in sales conversations so prospects can validate claims without waiting for a bespoke reference call.
Why this can grow a startup
Social proof often sits on the website, far away from the moment a buyer asks whether the product is real. Eventee’s team used its G2 profile differently: as a sales asset shared with leads to build trust and improve conversion. That works because third-party proof reduces the burden on the seller. Instead of asking the prospect to believe a polished deck, the team can send a live page with reviews, badges, profile assets, and category ranking. It is not a replacement for references, but it gives every sales conversation a credible proof surface by default.
Company example
Eventee’s CEO said the team shares its G2 profile page with each lead to establish trust and boost conversion rates, then displays G2 badges on social media and its website.
Source and metric
Source: G2 Case Study: Eventee
Eventee reported moving into the top 7 Best Mobile Event Apps ranking and a 61% increase in profile visits over the previous six months.
When to use it
Use this when Sales, Review Sites, Social Proof is relevant to sales proof, review badges, conversion support and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read G2 Case Study: Eventee and identify what is directly supported.
- Choose one channel context: Sales, Review Sites, Social Proof.
- Define the test around Eventee reported moving into the top 7 Best Mobile Event Apps ranking and a 61% increase in profile visits over the previous six months..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Build creator and community systems around real incentives, trust, and repeat participation.