GitHub Marketplace cancellation cleanup within 30 days
Turn cancellation handling into a trust rule, with account deactivation, token revocation, webhook removal, and data deletion within 30 days after the Marketplace cancel event.
Why this can grow a startup
Cancellation is part of the product surface whether teams like it or not. GitHub is unusually clear about the cleanup steps after a Marketplace plan ends: deactivate the customer account, revoke the OAuth token, remove repository webhooks for OAuth apps, and remove customer data within 30 days of the `cancelled` event. That matters for growth because developer buyers remember exit friction. A clean offboarding flow lowers security anxiety, makes procurement conversations easier, and signals that the team can be trusted with repo access in the first place.
Company example
GitHub's cancellation guide says apps must deactivate the customer's account, revoke the OAuth token, remove repository webhooks for OAuth apps, and remove customer data within 30 days after receiving the `cancelled` Marketplace webhook.
Source and metric
Source: GitHub Docs: Handling plan cancellations
GitHub tells Marketplace apps to remove customer data within 30 days of the `cancelled` event.
When to use it
Use this when Marketplaces, Brand, Security is relevant to offboarding, security trust, developer tools and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read GitHub Docs: Handling plan cancellations and identify what is directly supported.
- Choose one channel context: Marketplaces, Brand, Security.
- Define the test around GitHub tells Marketplace apps to remove customer data within 30 days of the `cancelled` event..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.