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GitHub Marketplace very short description as homepage filter

Write the GitHub Marketplace very short description like shelf copy for a busy repo admin, because the homepage only gives you 40 to 80 characters to win a serious click.

rare tacticfree budget

Why this can grow a startup

Marketplace traffic already comes with some intent, but the first shelf is still brutal. GitHub says the very short description sits under the app name on the Marketplace homepage and recommends 40 to 80 characters because concise copy is easier to read fast. That makes the line less like a slogan and more like a sorting device. If the line names the workflow, the user, or the pain clearly, the right buyer keeps moving. If it burns the space on generic capability words, the page loses before the visitor reaches the landing page.

Company example

GitHub's listing-description guide says the very short description appears under the app name on the Marketplace homepage and recommends keeping it to 40 to 80 characters so customers can understand it quickly.

Source and metric

Source: GitHub Docs: Writing a listing description for your app

GitHub recommends a 40 to 80 character very short description on the Marketplace homepage.

MarketplacesSEOPositioninghomepage shelfdeveloper toolssearch snippetbuyer sorting
GrowthDex operator note

When to use it

Use this when Marketplaces, SEO, Positioning is relevant to homepage shelf, developer tools, search snippet and you can run a bounded test with a free budget.

When not to use it

Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.

Founder checklist

  1. Read GitHub Docs: Writing a listing description for your app and identify what is directly supported.
  2. Choose one channel context: Marketplaces, SEO, Positioning.
  3. Define the test around GitHub recommends a 40 to 80 character very short description on the Marketplace homepage..
  4. Set an owner, evidence window, and stop condition before launch.

Explore the context

AI Visibility and Search GrowthMarketplacesSEOPositioning

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Write the Zoom short description like a filtered search result, because the first 150 characters often decide whether an admin opens the listing at all.

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monday marketplace keyword synonyms across indexed fields

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JetBrains plugin first 40 characters carry the preview card

Spend the first forty characters of the plugin description on a plain summary because JetBrains uses that line for the preview card across the marketplace.

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Advisory bridge

Apply this with an operator

Turn isolated search tactics into a crawlable visibility system tied to demand and proof.

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