Help center footer columns for next-step navigation
Use the help-center footer to group proof, support, product, and contact paths, because every article page is also a next-step page.
Why this can grow a startup
A reader who reaches the bottom of a support article is often deciding what to do next. They may need pricing, status, the roadmap, support contact, or another product area. If the footer is empty or random, the page becomes a dead end. Intercom's footer system is useful because it supports structured columns across the whole help center. That gives the team a durable internal-link layer that keeps authority and user attention moving instead of sending the reader back to search.
Source-backed example
Intercom's multi-level footer supports up to 6 columns, with up to 8 links per column, and appears across the homepage, collections, and article pages.
Source-reported evidence
Source: Intercom Help: Customize Help Center footer
The multi-level footer supports up to 6 columns and 8 links per column.
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
When to use it
Use this when Website, SEO, Brand is relevant to internal linking, support ux, brand trust and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Website and SEO, using evidence from Intercom Help: Customize Help Center footer as context—not as a promised result.
- Record a baseline for: Qualified search visitors who complete the intended next action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
Explore the context
Did you launch this experiment?
Report a launch to help us understand which growth ideas founders put into practice.
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.