Help center footer columns for next-step navigation
Use the help-center footer to group proof, support, product, and contact paths, because every article page is also a next-step page.
Why this can grow a startup
A reader who reaches the bottom of a support article is often deciding what to do next. They may need pricing, status, the roadmap, support contact, or another product area. If the footer is empty or random, the page becomes a dead end. Intercom's footer system is useful because it supports structured columns across the whole help center. That gives the team a durable internal-link layer that keeps authority and user attention moving instead of sending the reader back to search.
Company example
Intercom's multi-level footer supports up to 6 columns, with up to 8 links per column, and appears across the homepage, collections, and article pages.
Source and metric
Source: Intercom Help: Customize Help Center footer
The multi-level footer supports up to 6 columns and 8 links per column.
When to use it
Use this when Website, SEO, Brand is relevant to internal linking, support ux, brand trust and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Intercom Help: Customize Help Center footer and identify what is directly supported.
- Choose one channel context: Website, SEO, Brand.
- Define the test around The multi-level footer supports up to 6 columns and 8 links per column..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.