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Growth idea action plan

Help-center homepage section order by job

Reorder articles and collections on the help-center homepage around the first job the visitor needs done, not the internal information architecture.

uncommon tacticfree budget

Why this can grow a startup

The first screen of a help center is a routing surface, not a sitemap. If the homepage always leads with collections when the fastest answer lives in a hand-picked article block, the layout is doing politics, not support. Reordering the sections around the most common job reduces the number of guesses before the reader hits a useful page. It is one of the cheapest ways to make a support surface feel more obvious.

Company example

Intercom lets teams drag and drop homepage sections so Articles can sit above or below Collections.

Source and metric

Source: Intercom Help · Browse Intercom Help tactics

Intercom explicitly supports drag-and-drop ordering of homepage Articles and Collections sections

Source discovered: May 28, 2026

SupportUXWebsiteroutinginformation architectureself-servebrand trust
GrowthDex operator note

When to use it

Use this when Support, UX, Website is relevant to routing, information architecture, self-serve and you can run a bounded test with a free budget.

When not to use it

Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.

Founder checklist

  1. Read Intercom Help and identify what is directly supported.
  2. Choose one channel context: Support, UX, Website.
  3. Define the test around Intercom explicitly supports drag-and-drop ordering of homepage Articles and Collections sections.
  4. Set an owner, evidence window, and stop condition before launch.

Explore the context

Advisory bridge

Apply this with an operator

Choose product surfaces that compound distribution without hiding weak activation or retention.

Work with Ian