HubSpot marketplace pricing only for integration-enabled plans
Only show pricing plans that actually include the HubSpot integration, even if the wider product has cheaper tiers that do not.
Why this can grow a startup
Marketplace pricing is a trust surface, not a teaser. HubSpot's listing requirements say the pricing in the listing must match the website and must only include plans that allow use of the integration. That keeps the buyer from discovering, halfway through evaluation or after install, that the visible plan was never truly available for this use case.
Company example
HubSpot's requirements give a simple example: if Plan A and Plan B exist but only Plan B supports the integration, only Plan B should appear in the marketplace listing.
Source and metric
Source: HubSpot Docs: App Marketplace listing requirements
HubSpot allows up to 5 pricing plans in the listing, but only integration-enabled plans should be shown.
Source discovered: May 30, 2026
When to use it
Use this when Marketplaces, Pricing, Brand is relevant to pricing clarity, shortlist trust, marketplace conversion and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read HubSpot Docs: App Marketplace listing requirements and identify what is directly supported.
- Choose one channel context: Marketplaces, Pricing, Brand.
- Define the test around HubSpot allows up to 5 pricing plans in the listing, but only integration-enabled plans should be shown..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.