HubSpot marketplace pricing only for integration-enabled plans
Only show pricing plans that actually include the HubSpot integration, even if the wider product has cheaper tiers that do not.
Why this can grow a startup
Marketplace pricing is a trust surface, not a teaser. HubSpot's listing requirements say the pricing in the listing must match the website and must only include plans that allow use of the integration. That keeps the buyer from discovering, halfway through evaluation or after install, that the visible plan was never truly available for this use case.
Source-backed example
HubSpot's requirements give a simple example: if Plan A and Plan B exist but only Plan B supports the integration, only Plan B should appear in the marketplace listing.
Source-reported evidence
Source: HubSpot Docs: App Marketplace listing requirements
HubSpot allows up to 5 pricing plans in the listing, but only integration-enabled plans should be shown.
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 30, 2026
When to use it
Use this when Marketplaces, Pricing, Brand is relevant to pricing clarity, shortlist trust, marketplace conversion and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Marketplaces and Pricing, using evidence from HubSpot Docs: App Marketplace listing requirements as context—not as a promised result.
- Record a baseline for: Qualified prospects who complete the intended paid action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
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Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.