Growth idea action plan
In-app event reminders as a demand signal before launch
Track how many people tap Reminder on an App Store in-app event before it starts, and use that as the first read on whether the event pitch is strong enough.
Why this can grow a startup
Event launches usually get judged too late, after the live slot has already been spent. Apple's in-app event analytics give an earlier clue. Reminder taps show whether the event card and detail page are convincing enough for someone to ask the App Store to bring them back later. That makes reminders a useful pre-launch demand signal. If impressions are high and reminders stay flat, the event story probably needs work before more traffic gets pushed into it.
Key metric to watch
Apple exposes Reminders as a first-class in-app event metric alongside impressions and event detail page views.
Ian's take
From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.
Action plan
- Define one narrow startup segment where in-app event reminders as a demand signal before launch can create a measurable lift.
- Turn the tactic into one offer, page, campaign, or workflow for the App Store and Analytics channel.
- Use the evidence from developer.apple.com to set the first version of the message, format, and audience.
- Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
- Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.
Source-backed example
Apple's in-app event metrics count event impressions, event detail page views, and reminders, defined as the number of times users tap the reminder button to request a notification when the event begins.
Source: App Store Connect Help (developer.apple.com)
GrowthDex source hub: App Store Connect Help
Last checked: 2026-05-29
Adjacent tactics in the same lane
If this page is close to your problem, these tactic pages usually belong in the same working set.
- Offer code reference names as a redemption ledger same source · 2 shared channels
- Win-back eligibility report for reactivation prioritization same source · 2 shared channels
- Keyword-triggered custom product pages in App Store search same source · 1 shared channel
- App Store tags as clickable discovery entities same source · 1 shared channel
Related GrowthDex essays
- The App Store surface should know who it is for mobile growth, brand trust, retention
Read GrowthDex essays
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Why this is worth your time
GrowthDex starts with tactics that founders, marketers, and product teams have actually tried. Each essay turns the evidence into a practical move you can test without pretending one case study is a guarantee.
Ian Goh has helped grow consumer platforms across Southeast Asia, India, and MENA. His work includes scaling Tiki to 100M+ users, doubling BIGO's MENA revenue in 7 months, and increasing OYO's direct booking share across 6 Southeast Asian markets.
- Helped scale Tiki to 100M+ users.
- Doubled BIGO's MENA revenue in 7 months.
- Raised OYO's direct booking share by 50% across 6 Southeast Asian markets.
Want help turning this into a growth system?
If you want someone to pressure-test this against your real market, Ian works with founders on growth, market entry, and operator-led distribution.
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