Keyword-triggered custom product pages in App Store search
Use custom App Store pages with keywords so searchers land on the version that matches the feature or use case they were already looking for.
Why this can grow a startup
Many teams treat custom product pages like campaign landing pages only, then miss the search surface sitting inside the App Store itself. Apple lets a custom product page become visible in search results when you add keywords. That means a mobile team can branch the listing by use case before the user ever taps through, which is cleaner than forcing every search intent into one generic page.
Company example
Apple says custom product pages become visible to people who follow the page link or when the team chooses to make that page visible in App Store search results by adding keywords.
Source and metric
Source: App Store Connect Help · Browse App Store Connect Help tactics
Apple allows up to 70 custom product pages per app, and search visibility can be assigned with keywords
Source discovered: May 27, 2026
When to use it
Use this when App Store, SEO, Mobile is relevant to mobile seo, search intent, use-case landing pages and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read App Store Connect Help and identify what is directly supported.
- Choose one channel context: App Store, SEO, Mobile.
- Define the test around Apple allows up to 70 custom product pages per app, and search visibility can be assigned with keywords.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.