Legacy docs redirect map during help-center migration
When migrating a help center or docs corpus, ship permanent redirects from every legacy URL so search traffic, backlinks, and in-product links survive the move.
Why this can grow a startup
Docs migrations usually lose trust in quiet ways: old support links break, bookmarked answers die, and search equity resets just when buyers are comparing vendors. A redirect map keeps the old URLs useful, preserves link authority, and makes the migration feel stable instead of risky.
Company example
Intercom's Zendesk article migration creates permanent redirects from previous Zendesk article and collection URLs to the new Intercom articles so existing links keep working and SEO value is preserved.
Source and metric
Source: Intercom Help · Browse Intercom Help tactics
Permanent HTTP 301 redirects for migrated article and collection URLs
Source discovered: May 25, 2026
When to use it
Use this when SEO, Website, Support is relevant to migration, docs, seo and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Intercom Help and identify what is directly supported.
- Choose one channel context: SEO, Website, Support.
- Define the test around Permanent HTTP 301 redirects for migrated article and collection URLs.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.