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Growth idea action plan

llms discovery headers on every page

Add `Link` and `X-Llms-Txt` headers to normal page responses so an agent can find your machine-readable corpus before it starts crawling blindly.

rare tactic free budget SEO, AI Search, Website Stages: ai discovery, crawlability, headers, technical seo

Why this can grow a startup

A lot of discovery friction happens before an agent reads a single paragraph. When ordinary page responses advertise where the structured corpus lives, the site becomes easier to interpret with fewer wasted fetches. It is a small technical move that makes the content layer easier to find without changing your visible UX.

Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

Action plan

  1. Define one narrow startup segment where llms discovery headers on every page can create a measurable lift.
  2. Turn the tactic into one offer, page, campaign, or workflow for the SEO and AI Search channel.
  3. Use the evidence from mintlify.com to set the first version of the message, format, and audience.
  4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
  5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

Source-backed example

Mintlify adds `Link` headers pointing to `/llms.txt` and `/llms-full.txt`, plus an `X-Llms-Txt` header, on every page response so AI tools can discover the files without prior knowledge.

Source: Mintlify Docs (mintlify.com)

GrowthDex source hub: Mintlify Docs

Last checked: 2026-05-27

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Ian Goh has helped grow consumer platforms across Southeast Asia, India, and MENA. His work includes scaling Tiki to 100M+ users, doubling BIGO's MENA revenue in 7 months, and increasing OYO's direct booking share across 6 Southeast Asian markets.

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If you want someone to pressure-test this against your real market, Ian works with founders on growth, market entry, and operator-led distribution.

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