Locale-picked help-center homepage articles
Curate a homepage strip of published help articles per locale instead of assuming the collection grid will route everyone to the right answer.
Why this can grow a startup
Support homepages usually overtrust taxonomy. A picked-article block gives the team one place to surface the exact answers most likely to unblock a new reader, especially in multilingual setups where the fastest route can differ by locale. Because the section only supports published articles with the matching translation, it also forces a cleaner standard for what deserves homepage distribution.
Company example
Intercom lets teams add an Articles section to the Help Center homepage, choose a locale, and select up to 12 published articles with translations in that language.
Source and metric
Source: Intercom Help · Browse Intercom Help tactics
Intercom supports up to 12 curated published articles per locale on the homepage
Source discovered: May 28, 2026
When to use it
Use this when Support, SEO, Website is relevant to homepage routing, localization, self-serve and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Intercom Help and identify what is directly supported.
- Choose one channel context: Support, SEO, Website.
- Define the test around Intercom supports up to 12 curated published articles per locale on the homepage.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.