Locale-picked help-center homepage articles
Curate a homepage strip of published help articles per locale instead of assuming the collection grid will route everyone to the right answer.
Why this can grow a startup
Support homepages usually overtrust taxonomy. A picked-article block gives the team one place to surface the exact answers most likely to unblock a new reader, especially in multilingual setups where the fastest route can differ by locale. Because the section only supports published articles with the matching translation, it also forces a cleaner standard for what deserves homepage distribution.
Source-backed example
Intercom lets teams add an Articles section to the Help Center homepage, choose a locale, and select up to 12 published articles with translations in that language.
Source-reported evidence
Source: Intercom Help · Browse Intercom Help tactics
Intercom supports up to 12 curated published articles per locale on the homepage
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 28, 2026
When to use it
Use this when Support, SEO, Website is relevant to homepage routing, localization, self-serve and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Support and SEO, using evidence from Intercom Help as context—not as a promised result.
- Record a baseline for: Qualified search visitors who complete the intended next action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
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