Migration task force with office hours
Form a small cross-functional switch team and back it with recurring office hours so the migration has owners, shared language, and visible help.
Why this can grow a startup
A switch usually fails on coordination before it fails on product quality. A small task force keeps decisions from drifting across design, product, ops, and engineering. Office hours do the second job: they turn support into a visible public utility instead of a pile of private anxiety in direct messages. That makes the move feel staffed, not improvised.
Source-backed example
Automattic created a small 'Lanekeepers' task force across design ops, product ops, quality ops, and engineering, while Linear's customer team hosted office hours several times a week as thousands of GitHub issues were moved over in about a month.
Source-reported evidence
Source: Linear · Browse Linear tactics
Thousands of GitHub issues migrated in a month
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 25, 2026
When to use it
Use this when Community, Lifecycle, Sales is relevant to migration, enablement, change management and you can run a bounded test with a medium budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Community and Lifecycle, using evidence from Linear as context—not as a promised result.
- Record a baseline for: Share of the target cohort repeating the core action within the chosen period. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
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