Migration task force with office hours
Form a small cross-functional switch team and back it with recurring office hours so the migration has owners, shared language, and visible help.
Why this can grow a startup
A switch usually fails on coordination before it fails on product quality. A small task force keeps decisions from drifting across design, product, ops, and engineering. Office hours do the second job: they turn support into a visible public utility instead of a pile of private anxiety in direct messages. That makes the move feel staffed, not improvised.
Company example
Automattic created a small 'Lanekeepers' task force across design ops, product ops, quality ops, and engineering, while Linear's customer team hosted office hours several times a week as thousands of GitHub issues were moved over in about a month.
Source and metric
Source: Linear · Browse Linear tactics
Thousands of GitHub issues migrated in a month
Source discovered: May 25, 2026
When to use it
Use this when Community, Lifecycle, Sales is relevant to migration, enablement, change management and you can run a bounded test with a medium budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Linear and identify what is directly supported.
- Choose one channel context: Community, Lifecycle, Sales.
- Define the test around Thousands of GitHub issues migrated in a month.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Connect activation, customer value, retention, and referral into one measurable loop.