Miro Marketplace visuals teach the workflow not the logo
Use screenshots and videos to explain the workflow with one focal point, light copy, and no decorative logo clutter.
Why this can grow a startup
Miro is unusually explicit that listing visuals are there to tell the app story. The docs allow one to six screenshots or videos, ask for full-bleed assets, warn against blurry visuals, and tell developers to limit copy to one or two lines plus no more than 20 percent of the image area. That pushes the team toward one clear lesson per image. The better the screenshots teach the board workflow, the less the listing has to rely on marketing language.
Source guidance
Miro's listing guidelines require at least one and no more than six screenshots or videos, exclude logos from screenshots, and recommend impactful copy limited to one to two lines and under 20 percent of the image area.
Source-reported evidence
Source: Miro Docs: App listing guidelines · Browse Miro Docs: App listing guidelines tactics
Miro accepts 1-6 screenshots or videos and limits screenshot copy to 1-2 lines and no more than 20 percent of the image area.
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
When to use it
Use this when Marketplace, Brand, Conversion is relevant to screenshots, visual storytelling, workflow demo and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Marketplace and Brand, using evidence from Miro Docs: App listing guidelines as context—not as a promised result.
- Record a baseline for: Target users who complete the tactic’s intended next action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
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