Miro Marketplace visuals teach the workflow not the logo
Use screenshots and videos to explain the workflow with one focal point, light copy, and no decorative logo clutter.
Why this can grow a startup
Miro is unusually explicit that listing visuals are there to tell the app story. The docs allow one to six screenshots or videos, ask for full-bleed assets, warn against blurry visuals, and tell developers to limit copy to one or two lines plus no more than 20 percent of the image area. That pushes the team toward one clear lesson per image. The better the screenshots teach the board workflow, the less the listing has to rely on marketing language.
Company example
Miro's listing guidelines require at least one and no more than six screenshots or videos, exclude logos from screenshots, and recommend impactful copy limited to one to two lines and under 20 percent of the image area.
Source and metric
Source: Miro Docs: App listing guidelines · Browse Miro Docs: App listing guidelines tactics
Miro accepts 1-6 screenshots or videos and limits screenshot copy to 1-2 lines and no more than 20 percent of the image area.
When to use it
Use this when Marketplace, Brand, Conversion is relevant to screenshots, visual storytelling, workflow demo and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Miro Docs: App listing guidelines and identify what is directly supported.
- Choose one channel context: Marketplace, Brand, Conversion.
- Define the test around Miro accepts 1-6 screenshots or videos and limits screenshot copy to 1-2 lines and no more than 20 percent of the image area..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.