Growth idea action plan
Multi-platform AI brand visibility audit
Systematically query ChatGPT, Claude, Perplexity, and Google AI Overviews with real customer prompts to map where your brand is cited, missing, or misrepresented across AI-generated answers.
Why this can grow a startup
AI-powered search now mediates a growing share of product research and purchase decisions, but most marketing teams have never tested how their company appears in AI-generated answers. Because AI recommendations are highly inconsistent across queries, a single test is misleading — repeated querying across platforms reveals reliable patterns. The audit identifies specific content gaps (missing case studies, absent structured data, weak citations) that can be addressed with targeted content, giving you a concrete roadmap for GEO/AEO optimization instead of guessing.
Key metric to watch
1% chance that ChatGPT will return the sam
Ian's take
From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A reader, crawler, or AI search tool should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch 1% chance that ChatGPT will return the sam before putting more time or budget behind it.
Action plan
- Define one narrow startup segment where multi-platform ai brand visibility audit can create a measurable lift.
- Turn the tactic into one offer, page, campaign, or workflow for the SEO channel.
- Use the evidence from forbes.com to set the first version of the message, format, and audience.
- Launch a small test for 7 to 14 days with one success metric: 1% chance that ChatGPT will return the sam.
- Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.
Source-backed example
Forbes Agency Council (March 2026) — recommends running each query multiple times because Sparktoro research shows less than a 1% chance that ChatGPT will return the same brand list in any two responses; brands that audit and then create structured, authoritative content to fill gaps report measurably higher AI citation rates.
Source: forbes.com
GrowthDex source hub: forbes.com
Last checked: March 20, 2026
Adjacent tactics in the same lane
If this page is close to your problem, these tactic pages usually belong in the same working set.
- LLM search optimization (AEO) same source · 1 shared channel · 1 shared stage
- SEO on competitor pain keywords 1 shared channel · 1 shared stage
- "Powered by" badge viral loop 1 shared channel · 1 shared stage
- Video-first content pivot 1 shared channel · 1 shared stage
Read GrowthDex essays
The Blog turns real growth tactics into plain-English case studies by niche, channel, and buying situation.
Why this is worth your time
GrowthDex starts with tactics that founders, marketers, and product teams have actually tried. Each essay turns the evidence into a practical move you can test without pretending one case study is a guarantee.
Ian Goh has helped grow consumer platforms across Southeast Asia, India, and MENA. His work includes scaling Tiki to 100M+ users, doubling BIGO's MENA revenue in 7 months, and increasing OYO's direct booking share across 6 Southeast Asian markets.
- Helped scale Tiki to 100M+ users.
- Doubled BIGO's MENA revenue in 7 months.
- Raised OYO's direct booking share by 50% across 6 Southeast Asian markets.
Want help turning this into a growth system?
If you want someone to pressure-test this against your real market, Ian works with founders on growth, market entry, and operator-led distribution.
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