Embed the conversion step inside the partner workflow
Let the partner keep the user journey while your product handles the trusted transaction or activation step.
Why this can grow a startup
Embedded distribution puts the offer inside an existing workflow and avoids a context-breaking redirect.
Company example
MemberPress
Source and metric
Source: Stripe customer story: MemberPress uses Link
30% increase in customers choosing Link, with an immediate platform-wide conversion-rate increase
Added July 2026 · New distribution strategies collection
Source discovered: July 20, 2026
When to use it
Use this when WordPress, payments, creator economy is relevant to Activation, Monetization and you can run a bounded test with a medium budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Stripe customer story: MemberPress uses Link and identify what is directly supported.
- Choose one channel context: WordPress, payments, creator economy.
- Define the test around 30% increase in customers choosing Link, with an immediate platform-wide conversion-rate increase.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose the first market, local proof, partners, and distribution sequence with operator context.