Give discovery pages large, useful preview images
Set the image preview policy and use distinctive, content-matching images on pages meant for Discover.
Why this can grow a startup
A richer preview earns more visual attention when the page competes in a feed-like search surface.
Company example
Kirbie's Cravings
Source and metric
Source: Google Search Central: Large images in Google Search case study
Kirbie's Cravings increased Discover click-through rate by 79%
Added July 2026 · New distribution strategies collection
Source discovered: July 20, 2026
When to use it
Use this when Google Discover, SEO, editorial media is relevant to Growth, Scale and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Google Search Central: Large images in Google Search case study and identify what is directly supported.
- Choose one channel context: Google Discover, SEO, editorial media.
- Define the test around Kirbie's Cravings increased Discover click-through rate by 79%.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.