Turn business messaging into a browsable product catalogue
Put the product set, price, and purchase path inside the messaging channel customers already use.
Why this can grow a startup
A catalogue shortens the path from conversation to consideration without forcing a separate discovery session.
Company example
WhatsApp Business
Source and metric
Source: WhatsApp Business Platform: Catalog and commerce tools
WhatsApp Business reports more than 200 million users of its business app
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Added July 2026 · Growth techniques collection
Source discovered: July 20, 2026
When to use it
Use this when WhatsApp, messaging, commerce is relevant to Activation, Monetization and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read WhatsApp Business Platform: Catalog and commerce tools and identify what is directly supported.
- Choose one channel context: WhatsApp, messaging, commerce.
- Define the test around WhatsApp Business reports more than 200 million users of its business app.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.