Growth idea action plan
Notion Any workspace scope before Marketplace push
Choose Any workspace when you create the public connection if Marketplace distribution is even a medium-term goal, because a Selected workspaces connection can never be promoted into the shelf later.
Why this can grow a startup
A lot of distribution mistakes happen before the listing exists. Notion makes installation scope part of the connection itself, not a later marketing toggle. The Marketplace docs and public-connections guide are blunt about the consequence: only Any workspace connections can be listed, the scope is fixed at creation, and if you pick Selected workspaces only you need a new connection later. That changes the growth question. The operator is not deciding whether to launch publicly today. The operator is deciding whether the current connection should preserve that option at all. If the team wants design partners first, fine. Keep the rollout small. But keep the underlying connection eligible so the learning can graduate without a rebuild.
Ian's take
From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.
Action plan
- Define one narrow startup segment where notion any workspace scope before marketplace push can create a measurable lift.
- Turn the tactic into one offer, page, campaign, or workflow for the Marketplaces and Onboarding channel.
- Use the evidence from developers.notion.com to set the first version of the message, format, and audience.
- Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
- Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.
Source-backed example
Notion says only public connections with an Any workspace installation scope are Marketplace-eligible, and says Selected workspaces only cannot be changed later and requires creating a new connection if you later want Marketplace distribution.
Source: Notion Docs: List on the Marketplace (developers.notion.com)
GrowthDex source hub: Notion Docs: List on the Marketplace
Last checked: 2026-06-09T10:06:53.000Z
Adjacent tactics in the same lane
If this page is close to your problem, these tactic pages usually belong in the same working set.
- Salesforce AppExchange connect organization before listing polish 2 shared channels
- Salesforce AppExchange non-namespaced install test before trial 2 shared channels
- GitHub Marketplace free trial countdown in billing UI 2 shared channels
- Microsoft Marketplace getting-started field as admin handoff 2 shared channels
Related GrowthDex essays
- The Notion connection should earn the first workspace product-led growth, marketplaces, brand trust
Read GrowthDex essays
The Blog turns real growth tactics into plain-English case studies by niche, channel, and buying situation.
Why this is worth your time
GrowthDex starts with tactics that founders, marketers, and product teams have actually tried. Each essay turns the evidence into a practical move you can test without pretending one case study is a guarantee.
Ian Goh has helped grow consumer platforms across Southeast Asia, India, and MENA. His work includes scaling Tiki to 100M+ users, doubling BIGO's MENA revenue in 7 months, and increasing OYO's direct booking share across 6 Southeast Asian markets.
- Helped scale Tiki to 100M+ users.
- Doubled BIGO's MENA revenue in 7 months.
- Raised OYO's direct booking share by 50% across 6 Southeast Asian markets.
Want help turning this into a growth system?
If you want someone to pressure-test this against your real market, Ian works with founders on growth, market entry, and operator-led distribution.
Work with Ian on growth advisory