Notion template email gate only when follow-up earns it
Require buyer email only when the follow-up materially improves the template experience; otherwise leave sharing optional or off.
Why this can grow a startup
A lead form inside a template flow is not neutral. It slows the buyer down and asks for trust before the template has delivered any value. Notion's email setting is useful because it makes the tradeoff explicit. If the creator has a real onboarding sequence, update channel, or setup service to offer, the gate can make sense. If not, the form is just friction dressed up as list building.
Company example
Notion lets template creators set Email requirement to None, Optional, or Require when users add a template from Marketplace.
Source and metric
Source: Notion Help: Selling templates on Marketplace · Browse Notion Help: Selling templates on Marketplace tactics
Notion offers three email-share modes at add time: None, Optional, or Require.
When to use it
Use this when Marketplace, Lifecycle, Conversion is relevant to conversion, lead capture, activation and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Notion Help: Selling templates on Marketplace and identify what is directly supported.
- Choose one channel context: Marketplace, Lifecycle, Conversion.
- Define the test around Notion offers three email-share modes at add time: None, Optional, or Require..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.