Promoted in-app purchases as a pre-install merch shelf
Promote the exact in-app purchases you want discovered on the App Store so buyers can see paid content, offers, or add-ons before they ever install the app.
Why this can grow a startup
A lot of mobile teams force every buyer to start with the same generic product page, even when the real reason to install is a specific subscription, course, pack, or upgrade. Apple's promoted in-app purchases create a better route. The store can surface those items directly on the product page, in search results, and sometimes in editorial surfaces. That means the buyer reaches the commercial object sooner and the team can rotate the merch shelf when pricing, inventory, or launch priorities change.
Company example
Apple's promoted in-app purchases guidance says teams can choose up to 20 in-app purchases to show on the product page, and those promoted purchases can also appear in search results and may be featured on the Today, Games, and Apps tabs.
Source and metric
Source: Apple Developer · Browse Apple Developer tactics
Apple lets each app promote up to 20 in-app purchases at a time on the product page, with those promotions also eligible for search-result and editorial placement.
Source discovered: May 29, 2026
When to use it
Use this when App Store, Monetization, Mobile is relevant to mobile monetization, discovery design, merchandising and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Apple Developer and identify what is directly supported.
- Choose one channel context: App Store, Monetization, Mobile.
- Define the test around Apple lets each app promote up to 20 in-app purchases at a time on the product page, with those promotions also eligible for search-result and editorial placement..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.