Read-only shutdown note after cutover
After the migration is complete, put the old tool into read-only mode or shut off access and announce that change in the shared support channel.
Why this can grow a startup
A switch stays fuzzy when the old tool still feels half-alive. People keep hedging, reopening old habits, and splitting context across two systems. A formal read-only step creates a clean mental line: the old tool is now reference material, not the place where new work should happen. Pairing it with one clear internal message reduces silent backsliding and makes the new default real.
Source-backed example
Linear's migration guide says to shut off access to the previous tool or put it in read-only mode, then send a message in the team Slack channel that the previous issue tracker is no longer available.
Source-reported evidence
Source: Linear · Browse Linear tactics
The migration guide pairs read-only shutdown with one team-wide message that the previous tracker is no longer available.
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 26, 2026
When to use it
Use this when Product, Internal Comms, Operations is relevant to switching, cutover, change management and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Product and Internal Comms, using evidence from Linear as context—not as a promised result.
- Record a baseline for: Target users who complete the tactic’s intended next action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
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