Related articles block on every public answer
Show a small set of related articles on every help page so one solved question can naturally hand off to the next one without sending the reader back to search.
Why this can grow a startup
Most support journeys are not one-and-done. People solve one step, then hit the next question. A related-articles block catches that moment and keeps the reader moving through the archive instead of reopening search or dropping into the inbox. It also strengthens internal links across the help center in a way that matches actual customer workflows.
Company example
Intercom's related-articles setting lets teams display up to five related articles beneath a public article to guide readers toward nearby answers.
Source and metric
Source: Intercom Help · Browse Intercom Help tactics
Intercom allows up to 5 related articles beneath a public article
Source discovered: May 27, 2026
When to use it
Use this when Support, SEO, Documentation is relevant to internal linking, help center, content recirculation and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Intercom Help and identify what is directly supported.
- Choose one channel context: Support, SEO, Documentation.
- Define the test around Intercom allows up to 5 related articles beneath a public article.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.