Resend founder video post before waitlist stall
Use a founder-led video post with real personality before the waitlist stalls, then reply through the thread while attention is still hot.
Why this can grow a startup
A waitlist page is rarely enough on its own. People need a reason to feel the product has a human behind it and a point of view worth watching. Resend's waitlist write-up is useful because it is specific about what carried the early motion: a simple but distinctive landing page, a founder audience built before launch, and a video post that gave people something to react to. The replies mattered too. Attention usually dies when the launch post feels like an announcement and not the start of a conversation. Video, comments, and founder voice make the waitlist feel alive instead of staged. The lesson is less about vanity metrics and more about motion. The thread should keep doing work after the first click.
Company example
Resend says its first announcement tweet on January 4, 2023 drew 999.3k views, 4,634 likes, 352 reposts, and 282 replies, and says video performed best while the team tried to respond to every person who engaged.
Source and metric
Source: Resend Blog: Lessons learned from growing a 6,338 people waitlist in 7 weeks
Resend reported 999.3k views on the first announcement tweet plus 107,411 views on the matching LinkedIn post while growing a 6,338-person waitlist in seven weeks.
When to use it
Use this when Social, Waitlist, Founder-led Growth is relevant to founder post, video, waitlist and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Resend Blog: Lessons learned from growing a 6,338 people waitlist in 7 weeks and identify what is directly supported.
- Choose one channel context: Social, Waitlist, Founder-led Growth.
- Define the test around Resend reported 999.3k views on the first announcement tweet plus 107,411 views on the matching LinkedIn post while growing a 6,338-person waitlist in seven weeks..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Build creator and community systems around real incentives, trust, and repeat participation.