Growth idea action plan
Resend founder video post before waitlist stall
Use a founder-led video post with real personality before the waitlist stalls, then reply through the thread while attention is still hot.
Why this can grow a startup
A waitlist page is rarely enough on its own. People need a reason to feel the product has a human behind it and a point of view worth watching. Resend's waitlist write-up is useful because it is specific about what carried the early motion: a simple but distinctive landing page, a founder audience built before launch, and a video post that gave people something to react to. The replies mattered too. Attention usually dies when the launch post feels like an announcement and not the start of a conversation. Video, comments, and founder voice make the waitlist feel alive instead of staged. The lesson is less about vanity metrics and more about motion. The thread should keep doing work after the first click.
Ian's take
From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.
Action plan
- Define one narrow startup segment where resend founder video post before waitlist stall can create a measurable lift.
- Turn the tactic into one offer, page, campaign, or workflow for the Social and Waitlist channel.
- Use the evidence from resend.com to set the first version of the message, format, and audience.
- Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
- Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.
Source-backed example
Resend says its first announcement tweet on January 4, 2023 drew 999.3k views, 4,634 likes, 352 reposts, and 282 replies, and says video performed best while the team tried to respond to every person who engaged.
Source: Resend Blog: Lessons learned from growing a 6,338 people waitlist in 7 weeks (resend.com)
GrowthDex source hub: Resend Blog: Lessons learned from growing a 6,338 people waitlist in 7 weeks
Last checked: 2026-06-09T13:08:21.000Z
Adjacent tactics in the same lane
If this page is close to your problem, these tactic pages usually belong in the same working set.
- Resend real-phone performance pass before launch spike same source
- Robinhood queue position referral waitlist 1 shared channel · 1 shared stage
- Cal.com waitlist and Slack before alpha Product Hunt launch 1 shared channel · 1 shared stage
Related GrowthDex essays
- The product should keep a visible pulse developer marketing, launches, brand trust
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Why this is worth your time
GrowthDex starts with tactics that founders, marketers, and product teams have actually tried. Each essay turns the evidence into a practical move you can test without pretending one case study is a guarantee.
Ian Goh has helped grow consumer platforms across Southeast Asia, India, and MENA. His work includes scaling Tiki to 100M+ users, doubling BIGO's MENA revenue in 7 months, and increasing OYO's direct booking share across 6 Southeast Asian markets.
- Helped scale Tiki to 100M+ users.
- Doubled BIGO's MENA revenue in 7 months.
- Raised OYO's direct booking share by 50% across 6 Southeast Asian markets.
Want help turning this into a growth system?
If you want someone to pressure-test this against your real market, Ian works with founders on growth, market entry, and operator-led distribution.
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