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Same-workspace 301 map after help-center migration

Keep a same-workspace 301 map for imported or renamed help-center URLs so old article paths continue carrying traffic and trust after a migration.

uncommon tacticmedium budget

Why this can grow a startup

Docs migrations often lose value in the handoff. Intercom's redirect system creates permanent redirects, auto-generates them during Zendesk imports, and lets teams keep several old paths pointed at one destination. Used well, that means a migration can preserve search demand and customer bookmarks instead of treating every URL change like a fresh start.

Company example

Intercom's Manage redirects feature adds 301 redirects, auto-generates them during Zendesk imports, supports multiple old URLs pointing to one article, and blocks cross-workspace redirects.

Source and metric

Source: Intercom Help · Browse Intercom Help tactics

Intercom uses 301 redirects, auto-creates them during Zendesk imports, and limits redirect targets to the same workspace

Source discovered: May 28, 2026

SEOSupportWebsiteredirectsmigrationtechnical seosupport ops
GrowthDex operator note

When to use it

Use this when SEO, Support, Website is relevant to redirects, migration, technical seo and you can run a bounded test with a medium budget.

When not to use it

Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.

Founder checklist

  1. Read Intercom Help and identify what is directly supported.
  2. Choose one channel context: SEO, Support, Website.
  3. Define the test around Intercom uses 301 redirects, auto-creates them during Zendesk imports, and limits redirect targets to the same workspace.
  4. Set an owner, evidence window, and stop condition before launch.

Explore the context

Advisory bridge

Apply this with an operator

Turn isolated search tactics into a crawlable visibility system tied to demand and proof.

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