Search-priority content by software category demand
Choose roundup and tutorial topics by the software categories with the most search volume first, then go narrower once the main demand pockets are covered.
Why this can grow a startup
Category-level search gives you a cleaner map of where attention already lives. Starting with the biggest software categories helps a small team place content where the addressable demand is highest instead of spreading effort evenly across every possible use case.
Company example
Zapier used Ahrefs category demand to choose where to write first; the source cites to-do list apps at 46,000 searches a month and CRM software at 36,000.
Source and metric
Source: Ahrefs · Browse Ahrefs tactics
46,000 monthly searches for to-do list apps and 36,000 for CRM software
Source discovered: May 25, 2026
When to use it
Use this when SEO, Content, Website is relevant to content strategy, keyword research, seo and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Ahrefs and identify what is directly supported.
- Choose one channel context: SEO, Content, Website.
- Define the test around 46,000 monthly searches for to-do list apps and 36,000 for CRM software.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.