Self-serve trust center with bulk doc access
Give buyers a public trust center where they can start a security review, see compliance status, and request or download documents before the sales call turns into a questionnaire.
Why this can grow a startup
Security review often becomes the hidden bottleneck in a B2B deal. A public trust center turns that delay into progress. The buyer can inspect your posture on their own time, pull the documents that matter, and arrive at the call with narrower questions. That shortens the distance between interest and proof, especially when the evaluator is not the person who first liked the product.
Company example
PostHog's Trust Portal lets visitors start a security review, view compliance coverage, see named customers, and access documents like the penetration test report and SOC 2 report from one place.
Source and metric
Source: PostHog Trust Center
Public trust center lists SOC 2, GDPR, CCPA, HIPAA, plus downloadable security reports
Source discovered: May 25, 2026
When to use it
Use this when Website, Sales, Security is relevant to consideration, conversion, security review and you can run a bounded test with a medium budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read PostHog Trust Center and identify what is directly supported.
- Choose one channel context: Website, Sales, Security.
- Define the test around Public trust center lists SOC 2, GDPR, CCPA, HIPAA, plus downloadable security reports.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.