Self-serve trust center with bulk doc access
Give buyers a public trust center where they can start a security review, see compliance status, and request or download documents before the sales call turns into a questionnaire.
Why this can grow a startup
Security review often becomes the hidden bottleneck in a B2B deal. A public trust center turns that delay into progress. The buyer can inspect your posture on their own time, pull the documents that matter, and arrive at the call with narrower questions. That shortens the distance between interest and proof, especially when the evaluator is not the person who first liked the product.
Source-backed example
PostHog's Trust Portal lets visitors start a security review, view compliance coverage, see named customers, and access documents like the penetration test report and SOC 2 report from one place.
Source-reported evidence
Source: PostHog Trust Center
Public trust center lists SOC 2, GDPR, CCPA, HIPAA, plus downloadable security reports
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
Source discovered: May 25, 2026
When to use it
Use this when Website, Sales, Security is relevant to consideration, conversion, security review and you can run a bounded test with a medium budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Website and Sales, using evidence from PostHog Trust Center as context—not as a promised result.
- Record a baseline for: Qualified conversations that advance to the next sales stage. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
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Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.