Slack Marketplace landing page shows the Slack workflow
Build a public landing page that shows the app working inside Slack, includes a clear install path, and redirects new installs to a next-step page instead of dumping them into a generic homepage.
Why this can grow a startup
The listing earns attention, but the landing page still has to close the understanding gap for buyers who need more proof. Slack's review standard is useful because it forces the team to explain the workflow in Slack itself, not just the underlying SaaS. Screenshots, GIFs, and a public install path keep the buyer moving. The post-install next-step page matters just as much because it turns a successful install into a guided start instead of a silent handoff.
Company example
Slack's Marketplace guidelines say the landing page should explain how the app works in Slack, show screenshots or GIFs, include a clear path to install, stay publicly accessible, and redirect installers to a page that confirms success and gives clear next steps.
Source and metric
Source: Slack Developer Docs: Slack Marketplace app guidelines and requirements · Browse Slack Developer Docs: Slack Marketplace app guidelines and requirements tactics
Slack requires the landing page to be publicly accessible and explicitly asks for clear install and next-step paths.
When to use it
Use this when Marketplaces, Onboarding, Conversion is relevant to slack apps, landing pages, onboarding and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Slack Developer Docs: Slack Marketplace app guidelines and requirements and identify what is directly supported.
- Choose one channel context: Marketplaces, Onboarding, Conversion.
- Define the test around Slack requires the landing page to be publicly accessible and explicitly asks for clear install and next-step paths..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.