Slack Marketplace landing page shows the Slack workflow
Build a public landing page that shows the app working inside Slack, includes a clear install path, and redirects new installs to a next-step page instead of dumping them into a generic homepage.
Why this can grow a startup
The listing earns attention, but the landing page still has to close the understanding gap for buyers who need more proof. Slack's review standard is useful because it forces the team to explain the workflow in Slack itself, not just the underlying SaaS. Screenshots, GIFs, and a public install path keep the buyer moving. The post-install next-step page matters just as much because it turns a successful install into a guided start instead of a silent handoff.
Source guidance
Slack's Marketplace guidelines say the landing page should explain how the app works in Slack, show screenshots or GIFs, include a clear path to install, stay publicly accessible, and redirect installers to a page that confirms success and gives clear next steps.
Source-reported evidence
Source: Slack Developer Docs: Slack Marketplace app guidelines and requirements · Browse Slack Developer Docs: Slack Marketplace app guidelines and requirements tactics
Slack requires the landing page to be publicly accessible and explicitly asks for clear install and next-step paths.
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
When to use it
Use this when Marketplaces, Onboarding, Conversion is relevant to slack apps, landing pages, onboarding and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Marketplaces and Onboarding, using evidence from Slack Developer Docs: Slack Marketplace app guidelines and requirements as context—not as a promised result.
- Record a baseline for: Share of target users completing the product's first-value action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
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