Slack Marketplace short description in 10 words
Write the short description as a crisp outcome sentence in 10 words or fewer, because Slack uses it in search results and app profile cards before the long description has any chance to help.
Why this can grow a startup
A lot of app listings try to squeeze the whole product into the first line. Slack's rule is tighter and more useful. The short description has to survive a clipped search surface, so it works more like a positioning test than a feature list. If the team can name the job clearly in a few words, the buyer can sort the app faster. If it cannot, the rest of the page rarely saves the click.
Company example
Slack's Marketplace guidelines say the short description appears in search results and app profile cards, should concisely state the app's value, and should stay at 10 words or fewer so it does not get cut off.
Source and metric
Source: Slack Developer Docs: Slack Marketplace app guidelines and requirements · Browse Slack Developer Docs: Slack Marketplace app guidelines and requirements tactics
Slack recommends keeping the short description to 10 words or fewer.
When to use it
Use this when Marketplaces, SEO, Conversion is relevant to slack apps, metadata, positioning and you can run a bounded test with a free budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Slack Developer Docs: Slack Marketplace app guidelines and requirements and identify what is directly supported.
- Choose one channel context: Marketplaces, SEO, Conversion.
- Define the test around Slack recommends keeping the short description to 10 words or fewer..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Turn isolated search tactics into a crawlable visibility system tied to demand and proof.