Stompers single-screen paywall before annual trial push
Test a simple single-screen paywall and annual trial offer before adding complex paywall paths.
Why this can grow a startup
Mobile paywalls often lose the buyer by trying to explain too much at once. The Stompers case points in the other direction: make the offer legible, put the trial decision in one place, and test whether annual commitment can be introduced without muddying the screen. The growth mechanic is not “make a prettier paywall.” It is reducing the number of things a motivated user has to decode at the moment of purchase. For consumer products, Ian’s lens would be to watch whether the paywall sells the habit the user already felt, not a list of features they have not learned to value yet.
Source-backed example
Stompers worked with Superwall on paywall testing for a children’s learning app, including a single-screen paywall and an annual free-trial offer instead of relying only on the original monthly offer.
Source-reported evidence
Source: Superwall: Stompers case study
Superwall reports that Stompers reached 53.5% trial starts from the paywall and grew weekly recurring revenue 9% after switching from a monthly to an annual trial offer.
Attributed to the cited source; GrowthDex has not independently verified it. Use this as context, not as a forecast, benchmark, or recommended target.
Evidence scope: claims and metrics are attributed to the linked source; GrowthDex has not independently replicated the reported result. Check the original context and validate fit before applying it. Read the evidence methodology.
When to use it
Use this when Mobile, Pricing, Conversion is relevant to paywall testing, annual trial, mobile subscription and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
How to do it
- Choose one target segment and define the exact next action this tactic should prompt.
- Adapt the tactic to Mobile and Pricing, using evidence from Superwall: Stompers case study as context—not as a promised result.
- Record a baseline for: Target users who complete the tactic’s intended next action. Set a guardrail that would make you pause the test.
- Run a narrow pilot and choose a test window that fits the normal decision or use cycle; do not scale before you have observed the full cycle.
- Compare the signal with its baseline. Scale only if the intended action improves without crossing the guardrail; otherwise revise one variable or stop and record what you learned.
Compare a stack for your situation
Compare source-backed tactics against your product, stage, budget and channel strengths, then choose one experiment to test.
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