Stripe Apps post-install action opens the next job
Set a post-install action that sends the user into onboarding, settings, or the right app view before the first session goes vague.
Why this can grow a startup
A lot of app marketplaces lose the user after the winning click. The install finishes, the product opens somewhere generic, and the buyer still has to guess what to do next. Stripe gives app builders a more deliberate handoff. You can configure a post-install action that links to onboarding, settings, the app itself, or an external URL. That makes the first-screen decision part of growth work. The best path is the one that removes the next uncertainty fastest, whether that means connecting an account, choosing a workflow, or finishing setup.
Company example
Stripe's post-install-actions guide says apps can direct users after installation to the app, onboarding, settings, or an external URL, and that teams should upload the app, create a release, and publish it with the chosen action.
Source and metric
Source: Stripe Docs: Enable post-install actions and configurations
Stripe supports four post-install action types: app, onboarding, settings, and external URL.
When to use it
Use this when Onboarding, Activation, Marketplaces is relevant to stripe apps, post-install action, activation path and you can run a bounded test with a low budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Stripe Docs: Enable post-install actions and configurations and identify what is directly supported.
- Choose one channel context: Onboarding, Activation, Marketplaces.
- Define the test around Stripe supports four post-install action types: app, onboarding, settings, and external URL..
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.