Switch kit with pitch, pilot, and migration guides
Package the switch into three separate artifacts: a pitch guide for internal champions, a pilot guide for evaluation, and a migration guide for the move itself.
Why this can grow a startup
A product swap stalls when one page tries to do every job at once. The internal champion needs a case, the evaluator needs a low-risk pilot path, and the operator needs implementation clarity. Splitting those jobs into a switch kit makes the buying process legible and keeps high-intent switchers moving without a salesperson holding every step together.
Company example
Linear's switch page breaks the move into pitch, pilot, and migration resources, while also offering live help and case studies from teams that moved from Jira, Asana, and GitHub Issues.
Source and metric
Source: Linear · Browse Linear tactics
3.3x faster issue resolution and 2.0x more reported issues in larger migrations
Source discovered: May 25, 2026
When to use it
Use this when Website, Sales, Product Marketing is relevant to consideration, conversion, brand and you can run a bounded test with a mid budget.
When not to use it
Do not use it as a substitute for customer evidence, a clear owner, or a measurable stop condition. Local platform rules and market behavior still need checking.
Founder checklist
- Read Linear and identify what is directly supported.
- Choose one channel context: Website, Sales, Product Marketing.
- Define the test around 3.3x faster issue resolution and 2.0x more reported issues in larger migrations.
- Set an owner, evidence window, and stop condition before launch.
Explore the context
Apply this with an operator
Choose product surfaces that compound distribution without hiding weak activation or retention.