Growth Audit Framework
A focused audit for finding the binding growth constraint before adding more tactics or channels.
The framework
- Map acquisition, activation, retention, referral, and revenue evidence.
- Identify the largest drop, delay, or unsupported assumption.
- Separate channel problems from product, market, and measurement problems.
- Choose the smallest set of tactics that can disprove the current diagnosis.
Supporting topic hubs
Relevant advisory paths
Tactics to examine
Track buyer prompts across answer engines before scaling AI-search content
Create a prompt set by funnel stage, then measure mentions, citations, and rank by engine.
Close answer-engine citation gaps with partner-ready evidence pages
Find publishers that already win citations for buyer prompts and give them evidence-led page briefs.
Localize community answers where answer-engine mentions are missing
Use market-level citation monitoring to seed useful, locally relevant answers through community advocates.
Package discovery pages with structured data that answers engines can classify
Add the schema type that matches the page intent, then monitor rich-result and organic outcomes.
Turn instructional video into a searchable answer-engine surface
Expose video metadata and indexing signals so useful demonstrations can travel through search surfaces.
Give community advocates a weekly answer gap brief
Route the highest-impact unanswered questions to advocates with context, boundaries, and useful examples.
Distribute reusable templates through creator remix loops
Publish a useful starting template and invite creators to remix it for their own audience and use case.
Make event inventory legible to search and community discovery surfaces
Use event-specific structured data and clear venue, date, and availability fields on every listing.
Ship a focused integration into a high-intent app marketplace
Use a marketplace listing as a distribution page, with a narrow use case, proof, and fast activation path.
Use event inventory as a structured marketplace acquisition surface
Publish each event as a canonical listing with Event structured data and a direct ticket action.
Put a marketplace offer inside a wallet discovery surface
Use wallet passes, reminders, or native discovery placements to bring an offer back at the moment of intent.
Add local payment methods before expanding a marketplace into a region
Map local payment preferences to the target market and measure authorization and conversion by method.
Apply this with an operator
Run a focused growth audit with Ian