Intercom Help: A guide to announcing your new features
3 source-backed GrowthDex tactics connected to Intercom Help: A guide to announcing your new features.
How to use this evidence
Review the linked source and the reported context before treating any tactic as a recommendation. The source hub is a research path, not a promise that the reported outcome will transfer unchanged to your market.
Tactics from Intercom Help: A guide to announcing your new features
Feature announcement goal event defined before send
Create the feature-usage event before you write the announcement so the launch message can be judged by actual adoption instead of open rates alone.
Feature announcement segmented by access, request, and in-product context
Announce a new feature differently to people who already have access, people who requested it, and people who just triggered the related behavior inside the product.
Feature announcement suppresses freshly contacted and brand-new users
Exclude users who were contacted in the last few days and very new signups from feature blasts so the announcement reaches people with enough context to care.
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