Diagnose
Separate a channel problem from a market, product, trust, or measurement problem.
GrowthDex maps the evidence. Ian Goh advisory helps founders and operators choose the few moves that fit their market, team, timing, and distribution reality.
A catalogue can show what has worked somewhere. Advisory work is the translation layer: define the real constraint, identify the local proof required, and sequence a test that can change the decision.
Separate a channel problem from a market, product, trust, or measurement problem.
Choose the first market, partner, audience, and evidence gate before expanding the surface area.
Turn the plan into owners, conversations, experiments, and a cadence the team can actually run.
For founders, product leaders, and operators entering a new market or facing a distribution constraint that requires local judgment.